Air CEO Shane Hegde on why creative teams need a system of record

Creative teams are drowning in their own output. According to Air’s internal surveys, the average creative spends 20% of their workday hunting for files: old campaign assets, archived footage, forgotten screenshots. Shane Hegde, CEO and co-founder of the New York-based startup, calls this “search debt,” and he’s spent close to a decade building a solution. Air, which launched publicly in 2021, positions itself as the system of record for visual data, the Salesforce of images and video. Based...