‘AI traffic is fundamentally changing how the Internet operates': New report claims bot traffic is growing 6.5 times faster than human users — is this the end of the useful internet as we know it?

The surge in AI-driven bot traffic, growing 6.5 times faster than human user traffic, is causing a major shift in how the internet functions. This rapid rise is forcing companies to overhaul their infrastructure and rethink how they manage content discoverability. As bot traffic becomes more prevalent, it raises concerns about the integrity and usability of the internet, potentially leading to challenges in distinguishing genuine user engagement from automated activity. This shift could fundamentally alter online experiences and business models.