AI Has Broken the Economics of Blogging

This article argues that generative AI did not directly kill blogging, but instead accelerated the collapse of the economic assumptions that sustained modern online publishing. It examines how near-zero-cost AI content production, Google’s evolving search ecosystem, AI Overviews, affiliate-driven SEO content, and declining trust in polished web publishing have destabilized the middle tier of independent blogging businesses. The piece contends that future resilience in publishing will depend less...