AI changed the speed of product development

Companies have long shaped their B2B marketing organizations around a core assumption: Product development would always be the time-intensive part of the business, with development timelines expected to stretch over months or even years. Since marketers couldn’t create a campaign for software that didn’t yet exist, organizations built their plans around the product calendar. CMOs sequenced their decisions based on launches, giving marketing teams time to staff up appropriately, negotiate agen...