AI Agents Are Rewriting the Rules of Web Traffic – And Most Businesses Aren’t Ready

Businesses are facing a significant shift as nearly half of web traffic now consists of non-human activity, primarily driven by AI agents. Unlike traditional threats like DDoS attacks, these AI agents don't appear malicious but can still cause operational disruptions, complicating security measures. This development highlights a critical gap in preparedness for many companies, which have historically focused on more apparent threats. As AI agents become more sophisticated, the need for updated strategies to manage this new type of traffic is becoming urgent.