AI adoption helps Thai firms become digitally mature

Thai businesses have achieved a medium level of digital maturity, marking a significant milestone as AI adoption surges, according to the Thailand Digital Outlook 2026 survey. This shift signifies a transformative change in how companies operate, enhancing efficiency and innovation. As firms leverage AI, the country's overall digital landscape is poised for substantial growth, potentially leading to increased competitiveness on a global scale. This development underscores the importance of embracing digital technologies to stay ahead in a rapidly evolving market.