Ahead of iPhone 18 Pro launch, Apple makes big sales record in India: Story in 5 points

Apple has crossed $10 billion (around Rs 95,000 crore) in annual sales in India for the first time, driven largely by strong iPhone demand. The milestone comes just ahead of the expected iPhone 18 Pro launch and amid rumours of a major price hike.Ahead of iPhone 18 Pro launch, Apple hits record $10 billion India revenue: Story in 5 points (Photo: Reuters)Just weeks before Apple is expected to launch the iPhone 18 Pro series, the company has achieved a major milestone in India. Apple has crossed $10 billion (around Rs 95,000 crore) in annual sales in the country for the first time, showing how India has become one of its fastest-growing markets. The achievement comes at a time when rumours around a possible price hike for the upcoming iPhone 18 Pro models continue to gain momentum. While Apple is yet to announce its next-generation iPhones, the company's latest sales performance shows that demand for premium Apple devices in India remains strong despite their high prices. Here are five key things to know.1. Apple earned over $10 billion revenue in IndiaAccording to a Bloomberg report, Apple generated more than $10 billion (roughly Rs 95,000 crore) in revenue in India during the fiscal year that ended in March 2026. This is the first time the company has reached the milestone in the country. The report says Apple's revenue grew at a double-digit rate compared to the previous year, when it recorded around $9 billion in sales. Apple has not officially commented on the figures.2. iPhones remain Apple's biggest money-makerThe iPhone continued to be the biggest contributor to Apple's India business. While sales of iPads and MacBooks also increased, the report says iPhones accounted for the majority of the company's revenue. Despite premium pricing in India, Apple has managed to attract more buyers by offering trade-in programs, student discounts and bank cashback offers. These schemes have made expensive iPhones more accessible to customers looking to upgrade.3. India is becoming more important for AppleAlthough India still contributes only a small portion of Apple's global revenue, its importance is growing rapidly. With sales slowing in China and competition from local brands becoming stronger there, India is emerging as one of Apple's key growth markets outside the US. The company has also been expanding its retail presence. Apple recently opened another official store in Mumbai, taking its total number of company-owned stores in India to six. Along with premium resellers and its online store, Apple now has a much stronger retail network than it did a few years ago.4. India is now a manufacturing hub tooIndia is no longer just an important market for Apple, it has also become a major manufacturing base. The company now has five factories producing iPhones in the country, and the report claims that around one in every four iPhones is now made in India. The country has also become the primary source for iPhones exported to the US, reducing Apple's dependence on China for manufacturing.5. Strong sales come as iPhone 18 Pro price hike rumours grow Apple's record India revenue comes at a time when speculation around higher iPhone prices is heating up.The company recently increased the prices of several MacBook and iPad models in India by as much as Rs 1 lakh, although iPhone prices remained unchanged. Earlier rumours also suggested Apple could raise prices for the iPhone 17 lineup and older models, but those claims did not materialise. Instead, retailers such as Flipkart are preparing discounts of up to Rs 17,000 on several iPhone models.However, rumours surrounding the iPhone 18 Pro series continue to point towards a big price increase. Reports and leaks suggest Apple could raise prices because of increasing component costs. In India, the iPhone 18 Pro models are rumoured to become up to Rs 20,000 more expensive, while US prices could reportedly increase by as much as $200.Apple has not confirmed any pricing details, and the final decision will only become clear when the iPhone 18 series is officially announced. If Apple launches the iPhone 18 Pro models at the same prices as the current generation despite these rumours, it would likely come as a pleasant surprise for buyers in India.- EndsPublished By: Ankita GargPublished On: Aug 5, 2026 15:11 IST