Agoda Doubles Premium Hotel Supply as Five-Star Search Rises

Photo Credit: Andrew Smith, Senior Vice President, Supply Agoda Agoda has “doubled” its supply of premium accommodation over the past four years, Andrew Smith, senior vice president of supply at the Booking Holdings-owned online travel agency, told Skift. Recent deals with luxury groups show how Agoda is adding that inventory. In September, Agoda signed a partnership with Singapore-based Capella Hotel Group, adding 12 properties across eight markets. The agreement covers the full Capella and Patina portfolio, including Capella Bangkok, Capella Hanoi, and Capella Ubud in Bali. Capella Singapore is on Agoda for the first time. Smith said the deal gives Capella access to Agoda’s customer base and to data on travel preferences across markets. The partnership w