Agoda CEO to Lead Booking Holdings’ New B2B Unit, New Tech Details: Scoop

Booking Holdings told employees Monday in internal emails that Agoda CEO Omri Morgenshtern will also become CEO of the company's new consolidated B2B unit, and that Agoda has named a chief operating officer to help run Agoda. Agoda's chief product officer, Ittai Chorev, will become the company's new COO. Chorev and Morgenshtern co-founded the search engine marketing platform Qlika together in 2011; Booking Holdings acquired the Israeli company for $3 million in 2014. A source familiar with the internal communications described them to Skift. Neither move has been announced externally, and Booking Holdings does not plan to make one. The new unit, called the Booking Partner Division (BPD), will combine what were previously separate B2B businesses at Agoda, Booking.com, and Priceli