AG1’s green with envy over the gummy-ification of wellness

Don’t get AG1 CEO Kat Cole started on the science of gummies. “You can’t put AG1, as it is, in a gummy,” she tells me when we speak in mid-May. Launched in 2010, AG1 (previously Athletic Greens) is best known for its all-in-one nutritional supplement, a drink-your-greens powder with hints of vanilla and pineapple. AG1 became a defining brand of the early wellness era as it helped bring supplements, now an industry worth $70 billion, into the mainstream. AG1 packed nutrition into a s...