AG1 Is Bringing a New Wellness Playbook to Football

AG1 is marking its first move into football as the new front-of-shirt partner of Swansea City AFC. Set to bring its branding to the club’s kits as well as stadium ads and digital content, the milestone partnership, which kicks off in the 2026/27 season, points towards a wider shift in what football sponsorship can represent.For years, the front of a football shirt has been dominated by a familiar rotation of betting, alcohol, and fast-food companies, with their branding becoming embedded in the...