After Eight officially launches THREE brand-new flavours for the first time in 64-year history

After Eight officially launches THREE brand-new flavours for the first time in 64-year history

AFTER Eight is breaking more than six decades of tradition by launching three new flavours. The popular confectionary brand is going beyond its iconic mint recipe to offer shoppers something more exciting. Nestlé is expanding After Eight beyond Mint for the first time in over 60 years Credit: Alamy The confectionary giant is launching Caramel, Orange and Raspberry flavours Credit: Nestle Nestlé is expanding the chocolate brand with Caramel, Orange and Raspberry variants. The three new varieties will join the classic Mint recipe as part of a major revamp of the brand, which also includes a fresh new look for its packaging. Sign up for the Money newsletter Thank you! Each flavour will have its own colour scheme, making the varieties easier to tell apart. The traditional Mint remains green, while Caramel comes in gold, Raspberry in pink and Orange in orange. Nestlé said the move is designed to broaden After Eight’s appeal and give shoppers more occasions to enjoy the brand. Fred Porchet, general manager of Nestlé International Travel Retail, said After Eight had “long been synonymous with premium mint chocolate”, adding that introducing flavours beyond mint would help attract new consumers. He added: “This innovation is particularly relevant for travel retail, where shoppers are looking for distinctive gifting solutions and premium products that offer something new. The expanded range, together with refreshed packaging, travel messaging and engaging in-store activations, helps our retail partners create excitement, recruit younger adult shoppers and drive incremental growth within the premium confectionery category.” Most read in Money The new range is due to launch in global travel retail from September 2026, meaning those visiting shops in airports will be among the first shoppers able to try the new varieties. The expansion represents a major change for a brand that has been associated with its distinctive dark chocolate and mint combination since it was introduced in 1962. Comment now

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