Affiliate Program Management for Comparison Sites: Multi-Retailer Strategy and Link Optimization

Running affiliate links on a comparison site is fundamentally different from running them on a blog or review site. You're not recommending one product — you're comparing two or more, and your reader hasn't decided yet. That changes everything about how you structure affiliate relationships, place links, and optimize for revenue. Here's how we manage affiliate programs across 3,000+ comparison pages on aversusb.net and SmartReview. The Multi-Retailer Problem Most affiliate content l...