Adyen leans into agentic commerce

Adyen has introduced Adyen Agentic, a new suite of modular APIs designed to allow businesses to leverage conversational AI platforms for sales without overhauling their existing commerce systems for each new channel. This move taps into the growing trend of agentic commerce, where AI-driven interactions play a key role in customer engagement. By making it easier for companies to integrate AI without major system changes, Adyen positions itself to capitalize on the increasing demand for seamless, channel-agnostic commerce experiences. This development could reshape how businesses interact with customers across various platforms.