Adobe builds an ‘agentic content supply chain’ for the AI era

Generative AI is fundamentally (and quickly) shaping how information is discovered and acted on, forcing enterprises to rethink how they engage with both humans and machines. Adobe is responding to this shift, introducing new tools that keep up with evolving branding, surface campaign insights, and speed up content creation. At this week’s Adobe Summit, the company introduced a new Brand Intelligence system and expansions to its GenStudio platform, as well as launching products that use agent...