Adidas, Uniqlo and Calvin Klein ads banned over ‘recycled’ clothing claims

UK fashion retailers Adidas, Uniqlo, and Calvin Klein have had their ads banned by the UK advertising watchdog for making misleading claims about the recycled content of their products. The UK regulator has been ramping up its scrutiny of environmental claims in the fashion industry, and these companies failed to substantiate their claims about using recycled materials. This move highlights the growing pressure on brands to provide verifiable evidence for their environmental promises, underscoring the importance of transparency in sustainability practices.