Adidas CEO Bjørn Gulden says this key strategy turned the company around

The key to Adidas’s recent revival? Getting rid of all the “no-sayers,” CEO Bjørn Gulden told an audience at the Fast Company Innovation Festival in New York. He credits this strategy for turning the brand around after a tumultuous period. When Gulden took the reins at Adidas in January 2023, the sporting goods and apparel giant was dealing with the fallout from its Yeezy partnership with Kanye West. The once-lucrative alliance had recently crashed and burned after the rapper made a series of...