ACCC v Woolworths may have exposed the ‘magic’ of supermarket discounts – but will it change how we shop?

The seven-day trial in the watchdog’s case against the supermarket offered a rare glimpse into its internal machinationsGet our breaking news email, free app or daily news podcastPicture this: you’re at Woolworths, weighing up which laundry powder offers the best value for money.A 2kg box of Fab is on sale with a “Prices Dropped” promotional ticket showing it “Is” $8. The label also says the laundry powder has been reduced, and “Was” $14. Continue reading...