A24 Defends Google AI Partnership, Studio Doesn’t “Necessarily Love” GenAI Content But “We’d Rather Have A Seat At The Table”

A24 Defends Google AI Partnership, Studio Doesn’t “Necessarily Love” GenAI Content But “We’d Rather Have A Seat At The Table”

A24 has defended its partnership with Google AI's DeepMind despite backlash from some fans who are wary of generative AI's role in filmmaking. While A24 doesn't fully endorse the current genAI content, they see value in being part of the conversation and shaping its future. This partnership reflects a broader industry trend of major studios seeking to influence AI's direction in entertainment rather than being sidelined, underscoring the importance of maintaining control over technological advancements in their domain.

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