A year on from the iconic clip that shot him to fame, Ibiza Final Boss has amassed a staggering fortune of £2million - and carried on partying after splitting from his girlfriend

Last summer, Jack Kay, 26, was eking out a modest living grafting on construction sites in his native Newcastle, after leaving school aged 16.A year on, things are looking rather different. For last August, an eight-second video clip posted to TikTok catapulted Jack to worldwide fame - and helped him accrue an estimated fortune approaching £2million.The now iconic snippet featured Jack dancing in an open-air nightclub in Ibiza, sporting an extraordinary razor-sharp bowl hair cut and neatly trimmed chinstrap beard - along with his now trademark chunky gold chain, designer sunglasses and a black tank top that highlighted his bulked up, heavily tattooed frame.Quickly amassing more than 20million views, the footage turned Jack - better known as the Ibiza Final Boss - into an overnight internet sensation.Now, he's enjoying a jet-set lifestyle of fast cars, private aircraft and hanging out with the rich and famous while pocketing up to £60,000 a pop for personal appearances - simply by adopting the internet meme he became into a real-life persona.And 12 months on, he is now back on the Spanish holiday island where it all began, cashing in on his newfound fame while throwing himself back into the party lifestyle.But it seems not everyone is impressed with his meteoric rise. Last summer, an eight-second video clip (pictured) posted to TikTok catapulted Jack Kay to worldwide fame - and helped him accrue an estimated fortune approaching £2million The now iconic snippet featured Jack dancing in an open-air nightclub in Ibiza, sporting an extraordinary razor-sharp bowl hair cut and neatly trimmed chinstrap beard. Pictured: His now infamous look But it seems not everyone is impressed with his meteoric rise. The Daily Mail can reveal for the first time that long-suffering girlfriend Alisha Cook (pictured), 24, walked away from their two-year relationship after deciding she'd had enough of his hedonistic lifestyleThe Daily Mail can reveal for the first time that long-suffering girlfriend Alisha Cook, 24, walked away from their two-year relationship after deciding she'd had enough of his hedonistic lifestyle.When approached for comment at the family home in a former mining village in County Durham, Alisha was unavailable. But her mother Tracy Cook-Pine, 51, told the Daily Mail: 'She just wants to wash her hands of him totally because he just wants to be one of the lads.'He was never really there as a partner.'Explaining their separation, Tracy added: 'She's not been with him for a few weeks now. She's just getting on with her life now they've split up.'When he found fame, the couple had been together for a year and Jack had moved into Alisha's home shortly after they met.Alisha was said to have been less than impressed when he took off to Ibiza on a lads' holiday last year to celebrate his 26th birthday.It was on that trip that Jack transformed into Ibiza Final Boss - earning the viral nickname which likened him to the ultimate enemy and hardest to beat of opponents in a video game.Glamorous Alisha, who works as a social media coordinator, reportedly dumped him and threw his clothes out after a planned fortnight holiday turned into an extended three-month stay on the island as Jack soaked up his notoriety.She decided enough was enough last month when he insisted on returning to Ibiza, along with older brother John, 30, and a group of friends - this time to celebrate his 27th birthday, on July 30.While his antics upset Alisha, Jack's mother Kelly Jobson, 48, could barely disguise her pride when she spoke to the Daily Mail this week.She said: 'I'm happy for him, good luck to the lad. If you can get it, do it. 'He's just a normal, likeable lad. He is lovely, honest. A genuine kid, he is.'Describing his latest trip she said: 'So, his 27th birthday is coming up again and he will be in Ibiza for that.'They chose to go to Ibiza because that is his favourite place. He went for his 21st birthday, when they were young lads.'I haven't got a clue how long he is in Ibiza for this year, but he will be working, it is not a holiday this time.'She added: 'He is just living his life. He's just 26, he's still a bairn. Living his life to the full, with holidays and whatever comes his way.' Alisha was said to have been less than impressed when Jack (pictured) took off to Ibiza on a lads' holiday last year to celebrate his 26th birthday - on the trip which would later see him go viral Jack grew up in Newcastle and attended Lemington Riverside Primary School and Walbottle Academy, before leaving aged 16.He studied for the Construction Skills Certification Scheme qualification, gaining his card before starting out as a ground worker then passing his driving test soon afterwards.It was in early August 2025 that Jack - whose appearance has seen him compared with a Lego character - shot to fame overnight after he was filmed at the Zero Six West in San Antonio on Ibiza's west coast.Mum Kelly said: 'Some manager approached him there, after he went all over the internet for his dancing and appearance.'She hit out at claims her son had travelled to Turkey for a new set of teeth and insisted his unique look was not just for the holiday, but how her son styled himself at home.Kelly - who lives in a modest mid terrace house in Consett, County Durham with Jack's pet springer spaniel Alfie, 12, who he begged her to buy for him when he was a 14-year-old schoolboy - said: 'That's his real hair. He's got a thick head of hair. It looks like a bowl. And he hasn't got Turkey teeth, that's his real teeth - he just looks after them.'In the aftermath of the video, Jack cashed in on his overnight fame by signing lucrative brand endorsement deals, including a five-figure contract with BoohooMan.He is said to have earned £800,000 in just six weeks and went on to star in Channel 4 documentary 'The Ibiza Final Boss: Untold'. Jack took part in Channel 4's 'Celebrity SAS: Who Dares Wins' which is due to be screened in January next year.He also signed a multi-fight deal with Misfits Boxing, winning his debut match via a majority decision against British rapper and internet sensation Jordan McCann on a bill featuring Tommy Fury on June 14.He is set to return to the ring in September to take on Gareth 'GK' Kelly of Bradford rap trio Bad Boy Chiller Crew at the Utilita Arena in Newcastle.Jack has also pocketed huge pay days for club appearances and DJing gigs at major festivals like Creamfields. She decided enough was enough last month when Jack (pictured) insisted on returning to Ibiza, along with older brother John, 30, and a group of friends - this time to celebrate his 27th birthday, on July 30 In the aftermath of the original viral video, Jack cashed in on his overnight fame. Her has pocketed huge pay days for club appearances and DJing gigs at major festivals like Creamfields (pictured)Kelly insisted she did not know how much her son had earned saying: 'That is his business.'But she added: 'He had a big crowd at the Manchester Arena for his recent boxing fight.'He has done a bit of boxing for a few years, but he likes the gym, he's a gym lad.'She said her son had not treated her to anything after acquiring his newfound wealth but added that she was 'not bothered', insisting he was using the money to help make a better life for his five-year-old daughter, from a previous relationship.Insisting that he doted on the child, Kelly said: 'He's got a daughter, she's fine my granddaughter, and he is giving her a life now, that he never had…holidays and things.'He adores her. She lives with her mum.'Kelly told how her son's celebrity status led to him attracting attention wherever he goes when he returns home, with young kids repeatedly asking him if he is the Ibiza Final Boss.She said: 'They come up and fist pump me and he is a real craze, they look up to him.'But Kelly insisted that fame had not changed Jack and said his feet remained firmly on the ground while staying close to friends he had grown up with.She said: 'He is still the same person.'He's not big headed, or anything like that. He's still the same nice lad. He would do anything for anybody, he is caring, he is genuine.'She added: 'He wasn't looking for fame, it just came to him. And he's handled it pretty well, to be quite honest. He is sensible.'Asked about her son's split from Alisha, Kelly simply said: 'I don't ask.'Meanwhile, Jack himself has insisted he doesn't see a long-term girlfriend being on the horizon for quite some time - although he didn't rule out finding love on the party isle.Slipping back into his new persona he said: 'I might do but I haven't found Mrs Ibiza Final Boss yet - but probably a couple of years for that.'