Home Shows The 51% To display this content from YouTube, you must enable advertisement tracking and audience measurement. One of your browser extensions seems to be blocking the video player from loading. To watch this content, you may need to disable it on this site. Cover image: THE 51 PERCENT © France 24 12:12 Issued on: 18/09/2026 - 18:27Modified: 18/09/2026 - 18:29 From the show Another Sydney Sweeney ad goes viral – this time promoting a sports betting application almost naked. The campaign sparked fury among female athletes who said it undermines decades of progress in women's sports. Yet is the outrage itself part of the overall marketing strategy and ‘feminist-baiting’ merely a tool to get clicks? South Korea's haenyeo or sea women have been diving for generations and harvesting seafood without oxygen tanks. But as they age, a new generation is gearing up to take over. Plus, we meet Pakistan's kick-boxing teen queens; a small but growing group of girls who are taking up the sport in the conservative Muslim nation.
A Sydney Sweeney ad goes viral: Are we all just being played?
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