A Strand-by-Strand Guide to e.l.f. Hair

ProsFree from sulfates, parabens, phthalates, and mineral oils.Vegan, cruelty-free, e.l.f. clean, and color-safe.Hero ingredients: Provitamin B5, argan oilWhat it does: Moisturizes, smoothes, tackles product buildupClarifying shampoos can be harsh on hair, while hydrating formulas can weigh it down. This one strikes the perfect balance by gently removing oil and product buildup and providing a lightweight yet effective moisture boost. It's designed for all hair types and contains vitamin B5 to moisturize the inner layers of hair and argan oil to seal in hydration. It has a rich, foamy lather and an uplifting fruity scent.ProsFree from sulfates, parabens, phthalates, and mineral oils.Vegan, cruelty-free, e.l.f. clean, and color-safe.Hero ingredients: Vegan protein blend, provitamin B5, argan oilWhat it does: Moisturizes, strengthens, smoothes, detanglesThe other half of the Never Thirsty power duo, this conditioner contains a vegan protein blend that leaves hair stronger and less prone to breakage, while provitamin B5 and argan oil work in tandem to hydrate and smooth. The formula is nourishing, lightweight, and melts into hair, leaving it soft and tangle-free without leftover residue.Advertisement - Continue Reading BelowProsFree from sulfates, parabens, phthalates, and mineral oils.Vegan, cruelty-free, e.l.f. clean, and color-safe.Hero ingredient: CreatineWhat it does: Defines curls, preps for blowouts, slicks back hair, and provides up to 450°F heat protectionThis is for you, hair chameleons. Whether you're after defined, non-crunchy curls, a silky-smooth blowout, or a flawless slick back, this styling cream delivers. The citrus-scented formula is powered by creatine, which smoothes, softens, and strengthens hair to reduce the chance of breakage. It works on wet or dry hair and on straight, wavy, and curly types.For a silky blowout, apply from mid-lengths to ends before drying. For soft curls, scrunch into towel-dried hair and let air-dry or diffuse. Or, just apply a small amount anywhere flyaways need to be tamed.ProsFree from sulfates, parabens, phthalates, and mineral oils.Vegan, cruelty-free, e.l.f. clean, and color-safe.Hero ingredient: CreatineWhat it does: Smooths frizz and flyaways, lets you style on-the-goIf you've ever worn a slick back and looked in the mirror a few hours later to see a halo of flyaways around your hairline, you're not alone. This multitasking styling cream with a built-in flyaway taming wand is perfect for creating quick, slick looks and touch-ups on the go. The formula is lightweight, moisturizing, provides flexible hold, has a bright, citrus scent, and dries clear. Just dip the wand into the cream and glide it over frizz and flyaways for an instantly sleeker style.Advertisement - Continue Reading BelowProsFree from sulfates, parabens, phthalates, and mineral oils.Vegan, cruelty-free, e.l.f. clean, and color-safe.Hero ingredients: A blend of squalane, jojoba oil, and vitamin EWhat it does: Enhances shine, strengthens, and provides up to 450°F heat protectionWith its cosmetically elegant, non-greasy texture and luxe vanilla and peony scent, this treatment oil feels prestige in every way but the price tag. It absorbs quickly, giving wet or dry hair a glossy, healthy look. All hair types can benefit, including those with curls (Tip: Apply on wet hair from mid-lengths to ends and scrunch for silky coils) and locs or braids (Tip: Use to soften a curl cast or to strengthen and reduce breakage).ProsFree from sulfates, parabens, phthalates, and mineral oils.Vegan, cruelty-free, e.l.f. clean, and color-safe.Hero ingredient: Lotus extractWhat it does: Fights frizz, repels against humidity, leaves hair shiny and sleekMeet your new MVP for long-lasting, salon-level blowouts, especially if you live in or are visiting a hot, humid climate. When you spritz this innovative treatment on damp hair and blow-dry, the heat-activated formula forms a shield to repel moisture and prevent frizz.Simply shake it up, mist generously from roots to ends, comb through, and blow-dry with a round brush—the tension enhances its humidity-defying effects.Ariel Wodarcyk is a freelance beauty and wellness writer based in New York City. Her work has appeared in Cosmo, ELLE, Good Housekeeping, Popsugar, and Makeup.com. Outside of work, you can find her hunting down signature scents for loved ones and scouring PerfumeTok.