A Physician’s Case for Marketing as Patient Access
As a practicing radiologist, I never expected healthcare marketing to become one of my primary areas of focus. Yet the more I think about patient access, the more difficult it becomes to separate the two. Helping patients access care has always depended on helping patients find it. When my co-founders and I started Luma eleven […] The post A Physician’s Case for Marketing as Patient Access appeared first on Becker's Hospital Review | Healthcare News & Analysis.
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