A new reuse symbol aims to be as recognisable as the recycling logo – and make more of a difference

A new symbol designed to promote reuse is being introduced to complement existing recycling efforts, aiming to cut down waste even further. This initiative seeks to establish a clear, easily recognizable sign to encourage more people to participate in the reuse economy. By making it as familiar as the recycling logo, it hopes to drive significant changes in consumer behavior and waste management practices, potentially leading to more sustainable living. This move is crucial as it aligns with global efforts to reduce environmental impact and promote circular economies.