A new Erewhon competitor just opened in West Hollywood with no marketing or social media. It’s counting on you to post about it

A $20 smoothie and a $19 single strawberry could only belong in one place: Erewhon, the luxury grocery chain and celebrity hotspot in Los Angeles. But as of last week, it’s not the only so-called hypebeast grocer in West Hollywood. Just a few blocks away from one of Erewhon’s various locations, Laurel Supply, a giant market filled with natural light and timber interiors, looks unmistakably like an Erewhon to those passing by. The team behind the venture are the owners of n...