A hot summer trend in the sharing economy? Rental swimming pools

With summer in full swing, renting private pools through the Airbnb-style company Swimply is proving to be a hot new trend in the sharing economy. This year alone, Swimply has facilitated around 275,000 private pool reservations, indicating a significant surge in demand. The appeal likely stems from the desire for exclusive, private pool experiences away from crowded public pools or hotels, especially as many seek comfort and relaxation during the ongoing pandemic. This trend not only highlights the growing popularity of the sharing economy but also raises questions about the future of luxury amenities in the rental market.