A comedian’s viral joke about Lovesac’s 24-box couch assembly wasn’t the problem. The company’s response was

Furniture brand Lovesac, best known for its premium cloud-like oversize beanbag chairs, is receiving backlash online after it attempted to create a cultural moment on social media. Last week, Dallas-based social media creator and comedian Deric Cahill posted a video about his latest delivery and assembly of a Lovesac “sactional,” or sectional couch. What happened In the video, posted on August 18, Cahill jokingly referred to the delivery of the unassembled modular couch, which he...