A $2,000 iPhone is coming soon as Apple aims for high-end buyers

Apple is set to unveil its latest lineup at an event this week, with the iPhone 18 and 18 Pro joining a premium foldable model dubbed the iPhone Ultra, priced at nearly $2,000. This move targets affluent consumers seeking cutting-edge technology and design. The high price point reflects Apple's strategy to maintain its position in the luxury smartphone market and drive innovation in foldable tech, even as it faces competition from other high-end brands. This launch could influence market trends by setting new benchmarks for premium devices.