A 12-person PR firm represents De Niro, Pacino, and billion-dollar clients. Its founder says the secret is staying small

Zach Rosenfield's RMG, a tiny 12-person PR firm, manages high-profile clients like De Niro and Pacino, alongside billion-dollar corporations. Rosenfield's strategy of saying 'no' to most clients has allowed the firm to expand its revenue fivefold over five years without hiring more people. This approach highlights the importance of selective growth and maintaining a small, elite team, which can be more effective and nimble than larger firms. It's a testament to the power of strategic decision-making in a competitive industry.