78% of Americans have switched grocery stores for one surprisingly simple reason

Proximity, affordability, and diversity might all be things taken into account when picking one’s favorite grocery store—but the defining factor is something else entirely. According to the recently published 2026 State of Fresh Grocery Shopping Report by consulting company Logile, American grocery shoppers are looking for freshness above all when picking out a store, and deciding if they will return. The report’s findings reveal that a store’s reputation and loyalty is mostly built around...