70% of Americans plan to shop Black Friday or Cyber Monday this year. Here’s what’s driving the surge

With financial stress mounting for many Americans, scoring deals may be all the more important during the holiday shopping rush. Over the four-day stretch between Black Friday and Cyber Monday, Americans are projected to spend more than $85 billion, up nearly 9% from 2025, according to a report released Wednesday by Bain & Company. And more than 90% of consumers plan to shop Black Friday, Cyber Monday or another major sales event, according to a survey conducted by the Boston-based manage...