5 best affordable luxury bag brands to bookmark for Black Friday 2026

Like the cliché I am, a few nights ago I was watching Sex and the City, admiring Carrie and her fabulous life as a journalist. A show that flashes luxury fashion in every other scene, it makes viewers long for a high-end 90s wardrobe filled with midi skirts, kitten heels and luxury bags. Which led me to think. How on earth did Carrie afford so many Fendi baguette bags?While the iconic bag back then went for around £300 to £600 in 1998, steep inflation has pushed luxury brands to charge around £3,000 for a handbag. Chanel’s quilted bags now cost twice as much as they did five years ago. So how can we achieve this luxury feeling without spending thousands?Household names like Coach and Longchamp are go tos for anyone who wants their bags to look lavish without the £1000 price tag. But there are some lesser-known labels that are also worthy of your consideration. I’ve found the five best affordable luxury bag brands that will have you feeling like Miss Bradshaw running around New York. Better yet, all of the below will be discounted during Black Friday 2026 – and one brand has already started its deals. Longchamp Longchamp /The StandardIf you’ve been on the London Underground during commuter hours, you’ve bound to come across someone with a Longchamp bag. While the brand is known for its Le Pliage bag, it was the Looong S Shoulder bag that recently caught my eye. The multicolour striped velvet cotton canvas has a classic streamlined silhouette with a distinctly retro feel, adding a pop of excitement to any outfit.While the French brand doesn’t host its own Black Friday sale, I’m expecting hefty savings from the likes of Harrods and Selfridges – watch this space. CoachCoach/The StandardThe it girl brand I can’t get enough of, Coach keeps bags fun, playful and personal. Its iconic Tabby bag reimagines a 1970s archival design into a modern structured shoulder bag, chain bag, or quilted pillow silhouette. The Tabby Shoulder Bag 26 in Brass/Dark Cherry’s glazed glass finish paired with the stable Coach hardware has created a bag that can take any Londoner from day to night effortlessly. Coach is always a favourite during Black Friday, and the label marks the sale with promotions throughout November. Its main event is likely to fall over Black Friday itself (27 November - 1 December), but right now you can save £130 on the Coach Teri (was £395, now £259, Coach.co.uk) from its outlet. DeMellierDeMellier/The StandardIf you’ve been on the hunt for a bag recently, you’ve most likely come across London-born brand DeMellier. Classic and timeless silhouettes with modern finishes, DeMellier produces bags for any occasion. The label’s navy Stockholm bag has shot to the top of my wishlist – and come Black Friday, you’ll be able to save 20 per cent site-wide. The bowling bag silhouette comes in a range of finishes to complement any wardrobe. The best part? Every DeMellier bag is ethically made, sustainably sourced, and every piece purchased funds vaccines and treatments aimed at saving the life of a child in need. Note down 20 November in your diary, as DeMellier’s Black Friday event begins then. StrathberryStrathberry/The StandardA favourite of The Princess of Wales, Katie Holmes and Pamela Anderson, Strathberry has the luxury seal of approval. The Scottish brand’s recognisable silhouettes span work bags to the perfect little evening bag. Kate’s go-to? The Nano, which is currently 20 per cent off in the label’s Black Friday sale (was £450, now £360, Strathberry.com). The Kite Hobo is another standout piece. The slouchy, shoulder-carry hobo bag features an adjustable strap, an oversized statement-piece iteration of the brand's iconic metal bar hardware and comes in 14 finishes, including the eye-catching Loch Blue Suede (was £525, now £420, Strathberry.com).GanniGanni/The StandardIf anyone knows what's cool, it's the Scandis. Ganni keeps handbags colourful and structurally interesting and has created the ideal bag for those who want to keep their accessories joyful. While the Copenhagen label doesn’t explicitly do Black Friday, it does host seasonal discounts with up to 50 per cent off. Right now, you can save on the Hobo bag in black (was £575, now £407, Ganni.com). The Mini Bou Bag features the GANNI Butterfly logo, a twisted handle with a braided knot and comes in 37 finishes, including animal prints, polka dots and every colour imaginable.