4 reasons to start a business in your 50s

Everyone glorifies the 20-something founder. The mythology is seductive: sleep-deprived, reckless, nothing to lose. But after 30 years in the beauty industry and cofounding No Makeup Makeup (NMM) in my 50s, I’d push back hard on that narrative. Not because youth doesn’t have advantages. It does. But because what you accumulate over decades—the relationships, the instincts, the clarity about who you are—aren’t consolation prizes. They’re the whole game. Here are four reasons your 50s mig...