3 fundamental rules that change management consultants will never tell you

In 1983, McKinsey consultant Julien Phillips published a paper in Human Resource Management describing what he called an “adoption penalty”: companies that failed to adapt quickly enough would inevitably fall behind. His ideas became McKinsey’s first change management model that it sold to clients. Today, more than four decades later, change management has become a massive industry. Every major consulting firm has a transformation practice, and enterprise software vendors routinel...