$276 for hair ties? Skims offers advent calendar refunds after online backlash

Kim Kardashian's fashion brand Skims is giving refunds to customers who bought its extravagant $276 advent calendar amid fierce online criticism. Initially marketed as "12 fun days of surprises," the calendar's high price tag sparked outrage, prompting the brand to reverse its decision. This move highlights the growing consumer demand for value and the potential pitfalls of overpricing, even for high-profile brands. The backlash underscores how social media can rapidly amplify public sentiment, forcing even luxury brands to reconsider their pricing strategies.