17 Best Prime Day Competitor Deals 2026: Furniture, Bedding, Decor

Amazon Prime Day has arrived, but the “everything store” isn’t the only retailer unfurling deep discounts this week. This October Prime Day, some of the best competitor sales come from AD-favorite brands, including Article, Castlery, and Design Within Reach. All are offering exclusive promotions this week that rival other markdowns. This means you don’t need to wait until Black Friday to update your throw pillows or replace that sectional, and you can also save yourself from combing through countless lightning deals on Amazon.It’s not often that you can snag coastal bedding from Serena & Lily for 70% off. You can also kick-start the cozy fall season with a plush throw blanket from Boll & Branch. Or nurture your desire for California minimalism with alpaca throws and pillow covers from Jenni Kayne, now 25% off during the brand’s Friends & Family event. Below, find even more perks on the table that a Prime membership can’t offer, including free white-glove delivery with a qualifying purchase from ABC Carpet & Home.Brands We’re ShoppingSerena & Lily: 20% Off EverythingVilleroy & Boch: Up to 50% OffArticle: Up to 50% Off Last-Chance ItemsCrate & Barrel: 30% Off a Designer CollaborationCB2: Up to 50% Off Fall Design and 25% Off Upholstery ItemsDesign Within Reach: 20% Off Hosting Furniture and DecorBoll & Branch: Up to 25% Off Select ItemsRevival Rugs: 20% Off SitewideABC Carpet & Home: Up to 25% Off UpholsteryJenni Kayne: 25% Off Select DecorCastlery: Up to $550 OffEast Fork: Discounts on Select TablewareNickey Kehoe: Up to 40% Off Select Items1stDibs: Up to 40% Off Pieces From Iconic DesignersBrooklinen: 15% Off SitewideCoyuchi: Up to 25% OffWest Elm: Up to 60% Off Select Sale & ClearanceSerena & LilyJust as Serena & Lily’s coastal aesthetic can powerfully conjure summer nights at the beach, its bedding to furniture can also appeal to the cozy time of year. In fact, my favorite flannel sheets are the Belvedere set. I am actually looking forward to cool temperatures, because they mean I can cocoon myself in this velveteen bedding. The word soft doesn’t do these sheets justice; I’d say that these are like fuzzy willow buds.The 20% off everything Fall Design Event also includes brand favorites, such as the Baywood quilt, which features a hand-pick stitching pattern that enhances its tactile quality. It looks as if a doting granny spent weeks adding the white and sky blue thread. The underside is pure cotton and feels a bit more delicate, almost silky. To fully lean into cottagecore motifs, take note of the bobbin details in furniture pieces like the Cornwall console that’s now 20% off.If you spend more than $2,500, you’ll get 25% off and free shipping. Plenty of bedding styles are discounted by 40%, and some even drop down to 70%.Serena & Lily Baywood QuiltSerena & Lily Belvedere Flannel Sheet SetSerena & Lily Cornwall ConsoleSerena & Lily Manzanita RugVilleroy & BochNamed the “Graphic & Grounded” pick in our guide to the best fine porcelain brands, we keep coming back to Villeroy & Boch because of its bold designs and quality craftsmanship. Some of our favorite statement pieces are the Art Deco-inspired dinnerware sets, like the La Boule, and serveware speckled with floral motifs. The entire site is marked down up to 50% off during the brand's Host and Gather sale, so you can refresh your tablescape ahead of all of your holiday parties this season.La Boule Dinnerware (Set of 7)Villeroy & Boch Like Cutlery Flatware (Set of 20)Villeroy & Boch Manufacture Red Wine Glass (Set of 4)Villeroy & Boch Vieux Luxembourg Dinnerware (Set of 18)ArticleCanadian brand Article knows design, particularly the timeless Scandi-centric aesthetic. Shop AD editors and writers are no strangers to testing out Article furniture—everything from shelving and bedroom furniture to plush sofas—and stand behind how well the items hold up in their own homes. I’ve had a glass-top coffee table from Article for almost a decade, and it fits equally well in my historic Cleveland home as it did in a Floridian new build.Article’s clearance event features up to 50% off hundreds of last-chance items, like the beautifully ribbed Avenla side table and the boucle-covered Nurmi bar stool.Article Nurmi Bar StoolArticle Avenla Side TableArticle Skane Outdoor Coffee TableArticle Vati Corner SectionalCrate & BarrelA fall update would be incomplete without proper mood lighting, and Crate & Barrel is just the brand to help. You can snag a Howell x Harrier piece from Crate & Barrel’s recent collaboration with Night Palm founder Tiffany Howell and Hollywood actor Laura Harrier for 30% off. The three-light floor lamp by AD100 designer Jake Arnold is another bright spot of the sale. “I’m not the biggest fan of bright overhead lighting, so I like this lamp’s adjustable lighting that can illuminate my room in a subtle, sunny fashion,” says senior shopping editor Nashia Baker in her guide to the best floor lamps. “With a brass silhouette and Medusa-like head, I get the perfect piece of visual interest without overwhelming my space.”Other Prime Day competitor deals include up to 35% off kitchen items, including Le Creuset cast iron Dutch ovens; 25% off in-stock storage and dining pieces; and 20% off sofas and sectionals, some of which ship within seven days—a rarity for furniture. Crate & Barrel’s end-of-season sale also includes clearance items like tabletops and bedding that are 60% off.Howell x Harrier Evening Muse Floor LampEllery 3-Light Floor Lamp by Jake ArnoldCrate & Barrel Sashiko Floral Throw Pillow CoverAnnie Storage Media Console by Leanne FordCB2CB2’s fall sale includes up to 50% off fall design and 25% off upholstery items. This promo includes the very plush Russell storage bed in a bewitching dusty lilac velvet. The pretty color caught my eye when I was looking for a storage bed to house the fruits of my quilt fixation. The bed reminds me of an amethyst because it has a slight sheen that stands out against the light blue floral wallpaper in my bedroom. The slat support, made of FSC-certified eucalyptus wood (which ensures responsible forest harvesting), is extremely sturdy and can hold my 150-pound Tiami mattress without a problem. During the CB2 sale, you’ll also find other design gems, like cantilevered seating from the Lenny Kravitz collection, at 30% off.Kravitz Design Rake Accent ChairCB2 Infinity Round Wall MirrorCB2 Russell Velvet Upholstered Storage BedCB2 Rialto Storage BenchDesign Within ReachIsn’t it about time you updated those dining chairs? Design Within Reach’s Holiday Hosting event lets you prepare to wow your holiday guests by marking down coveted furnishings, lighting, and decor by 20% with the code HOSTING20—and the whimsical red Hay chairs made the list of included items. According to contributor Sydney Gore, Hay’s Rey chair is “hands down one of the most comfortable wood chairs.” Gore told us the seats are more than ideal dining chairs: “Trust me, you won’t find a better stackable chair with a screwless wood-to-metal connection.”Herman Miller Eames hooks are also on sale and will surely prevent you from resorting to the dreaded coat pile in your spare bedroom. And you can get an extra 25% off sale markdowns with EXTRA25.Knoll Saarinen Dining TableHay Rey ChairHerman Miller Eames Hang-It-AllEllison Studios Yoko BedBoll & BranchBoll & Branch is one of our favorite bedding brands, and for good reason—the brand’s sheet sets are some of the softest around, and now is the time to try them. The sale section is packed with deals, like the Woven Icon blanket that’s up to 25% off. Don’t dillydally because the brand’s best bedding sells out quickly, like its signature hemmed sheets. “That extra-soft feel paired with the lovely, cooling properties make them feel like the luxury sheets that they are,” contributor Rachel Fletcher says of the sateen set.I also recommend getting your hands on the cotton knit Court throw, as it is the ideal transitional piece: It surfs between my firepit and my sofa, providing comfort under the stars and through nail-biter scenes of Widow’s Bay.Boll & Branch Signature Hemmed Sheet SetBoll & Branch Signature Hemmed Duvet SetBoll & Branch Court Knit Throw BlanketBoll & Branch Woven Icon ThrowRevivalMuch like a piece of art, the right area rug has the power to completely transform a room. Lucky for you, Revival Rugs is celebrating its birthday with free shipping and 20% off sitewide until October 25. The brand’s washable wool rugs suit all design styles, whether you want a bold, colorful print or a more neutral, hand-knotted striped style. “I regularly eat on the couch while watching TV and movies, putting any living room rug in the danger zone,” says Lauren Arzbaecher, shopping producer. “Having something durable that I don’t worry about cleaning when I inevitably spill my dinner has been a big weight off my shoulders.” Many styles are priced under $500, a steal for quality rugs.Revial Helen RugRevival Mori Washable Wool RugRevival Mohair Shag RugRevival Flatweave Halo RugABC Carpet & HomeA gratis white-glove delivery is enough to get us clicking. Spend $5,000, and ABC Carpet will bring your buys to you, plus set up everything for free. You’ll also get free ground shipping on orders of $250 or more. If you’ve been dreaming of custom upholstery, like a cloudlike Montauk sofa or a jewel-toned James sofa, now is also the time to order, as these furniture pieces are 25% off. With dozens of color options and silhouettes to choose from, deciding between chartreuse or dusty rose velvet is the biggest challenge.Bond Street James SofaCobble Hill Montauk 3-Piece SofaCobble Hill Cross Frame ChairAbstrakt Emme Platform BedJenni KayneJenni Kayne is prized for cashmere cardigans, and the brand’s home goods emanate with the same quiet luxury of the delicate fabric. The limited-time Friends & Family Event offers 25% off pieces like alpaca basketweave throws and decorative pillows. To fully embrace the cozy motifs, also snag decorative elements, like a ceramic vase set in a smoky stone hue that will look just so with a bundle of dried hydrangeas.Jenni Kayne Alpaca Basketweave ThrowJenni Kayne Droplet Alabaster Table LampJenni Kayne Porta Ceramic VaseJenni Kayne Sheridan PillowCastleryCastlery’s Anniversary Sale is a spend more, save more event. Depending on what you buy, you can save up to $550 sitewide. Not sure if you’d rather spring for a sleeper sofa or a durable sectional made with performance fabric? Contributor Susie Plotkin highly recommends the Hamilton chaise sleeper. “The photos do well by the couch, which by definition means it’s very photogenic—great for making my home look chic in photos,” she says. “We’ve already had people sleep on both the pullout mattress and directly on the chaise; both [surfaces] got glowing reviews.” On the other hand, the customizable and modular Jonathan sofa is stylishly cozy. It’s buoyant and pleasantly firm, notes contributor Sarah Madaus in her review. The sofa is lightweight enough for one person to put it together (just ask Sarah, who did just that).Castlery Hamilton Chaise Sectional Sleeper SofaCastlery Desmond ArmchairCastlery Jonathan Side Chaise Sectional Couch with OttomanCastlery Ingrid Sherpa ChairEast ForkEast Fork is one of our favorite places to buy stoneware dinnerware, but that’s not all you’ll find across the brand’s collections. Tucked away in the sale section are Prime Day competitor deals on fluted glassware, brass flatware, and decorative trinkets. All items are final sale, but knowing our experience with the stoneware, we’re confident that all of their pieces would be worth it.Fluted Tumbler by Hayden WilsonShelton Metal Sand Drip Brass Flatware SetShelton Metal Hand Carved Brass DishEast Fork Curio GlasswareNickey KehoeNickey Kehoe, founded by AD100 designers Todd Nickey and Amy Kehoe, is the destination for layered, artisan-made home goods. Take it from market director Madeline O’Malley. “Nickey Kehoe is my first stop when I'm looking for a gift that passes muster,” she says. “I need unexpected, beautiful, and decidedly un-basic. Match pewter gravy boats and Claus Porto soaps have never steered me wrong.” In their sale section, you’ll find a range of charming items like ruffled bedspreads and hand-painted mugs for up to 40% off.Nickey Kehoe Azure Enamelware PitcherLes Indiennes Rebecca Ruffle BedspreadSharland England Drip MugNickey Kehoe Mohair Throw1stDibsIf you’re looking for rare vintage furniture and decor finds, the 1stDibs fall sale is one to bookmark. It features up to 40% off pieces from iconic designers, like Poul Henningsen’s Scandi-centric chandelier that dates back to the 1960s. Everything on 1stDibs is pre-vetted, so you know the item you invest in is authentic.Handmade Fish Flat Weave Indian Dhurrie"Fazzoletto" Murano Glass Vase by MichielottoVintage PH5 Pendant Light by Poul Henningsen for Louis PoulsenAntique 19th Century French Louis Quinze Gold Gilt MirrorBrooklinenThis AD-beloved bedding brand is offering up to 15% off sitewide and 30% off bundles with code SITEWIDE15. The smooth sateen bedding is one of the sales we’d recommend shopping across the vast collection. Three AD writers tested the new-and-improved sateen bundle this year, and they say its upgrade is noticeable—even though they were already fans of the original version. “Straight off the bat, I could tell there was a much smoother handfeel and a tighter weave on the new Luxe sateen, due to the higher thread count,” Fletcher says in her review. Because the Luxe’s weave is tighter, “the older version is definitely more matte,” she adds. “It even reads a bit more percale in a side by side comparison in both color and drape.”Brooklinen Classic Percale Core Sheet SetBrooklinen Super-Plush Turkish Cotton Bath Towel BundleBrooklinen Washed European Duvet SetBrooklinen Luxe Sateen Move-In BundleCoyuchiCoyuchi’s soft goods have earned a soft spot in our hearts for their durable, organic fabrication. Contributor Blake Bakkila has had the “Cloud Loom” towels for the last couple of months, and they haven’t disappointed for this very reason. “True to its name, these towels are fluffy and plush, and they have more texture than the average bath towel,” she shares in her review. “I attribute this to the extra-long loops of organic cotton, which show more variation and texture throughout.” Contributor Kate McGregor is just as happy with her floral “Blossom” quilt from the brand because it has “the softness of a weathered cotton without the 17 trips through the washing machine to get there.”Coyuchi Cloud Loom Organic Towels (Set of 6)Coyuchi Cloud Brushed Organic Flannel Duvet CoverCoyuchi Down PillowCoyuchi Blossom Organic QuiltWest ElmBrooklyn-based brand West Elm is one of our constants for modern home goods. But that’s not all. It’s also a popular destination for handcrafted and sustainably sourced decor and furniture for small spaces. Several of its signature pieces are marked down up to 50% off in the clearance section this week, namely the “Haven” love seat for anyone who is tight on square footage. The drum coffee table is another option for anyone in need of furniture that doubles as storage.West Elm Albee Bar CartWest Elm Volume Storage Drum Coffee TableWest Elm Haven Bench SofaWest Elm Essex Lacquered Cabinet