The best tennis brands have glided in and out of the fashion conversation with Federer-like grace. For decades, the two disciplines have been loosely intertwined. On the pro circuit, players from Jannik Sinner to Naomi Osaka have pushed the boundaries of the on-court uniform, forcing the dress code to evolve. Off the court, brands at every price point keep partnering with heritage tennis labels, menswear designers keep mining the game's archives, and the sport's greatest hits—tennis whites, trim polos, cable-knit pullovers—aren’t just for match day anymore.The sport's legacy brands have finally cottoned onto the treasure trove of mood board inspiration sitting in their own archives, while a new crop of labels is putting a contemporary spin on court style without losing what made it cool in the first place. Sure, you can still buy a pair of swishy poly-blend shorts and a sweat-wicking polo. But given the choice, wouldn't you rather dress like Richie Tenenbaum?If your answer is an emphatic yes, you're in the right place. Below are the tennis brands pushing the sport to stylish new frontiers, from household names enjoying a renaissance to next-generation upstarts rewriting the dress code. So clear a little closet space, snag a Honey Deuce, and head for the nearest public court: the game's never looked better.AsicsAsics makes some of the best tennis shoes in the game, but don't sleep on the clothes. There's a welcome dose of nostalgia baked into its tennis gear, from retro color-blocking and throwback graphics to the kind of old-school athletic styling that feels right at home on today's courts.Asicsx Little Tokyo Tennis Table Cap V.2AsicsClassic Woven Track JacketAsicsCourt FF 3 Tennis ShoeThe CourtsJust outside Anza-Borrego Desert State Park, The Courts at Anza-Borrego has become one of the country's great tennis destinations, and, somewhat unexpectedly, one of its coolest merch brands. If you can't make the pilgrimage, the next best thing is their online shop, where you'll find everything from ace-level graphic tees to hats, sweats, and easygoing essentials that capture the laid-back spirit of a weekend at the club. The best part is none of it feels like souvenir merch.The CourtsReusable Ball BagDiadoraWith nearly 80 years of sportswear know-how under its belt, Diadora is a brand that deserves a lot more shine. The Italian label is best known for its retro runners, but its tennis gear deserves just as much attention, serving up primo fabrics and elevated fits that stand out in a sea of overly technical performance apparel. Gabagool? More like gaba-good.DiadoraBlushield Torneo 3 AGJacquesSome of our absolute favorite style pieces in the tennis world are from Jacques NYC. Pairing prepster classics with modern tailoring and performance, the brand lives in a sporty corner of the quiet luxury boom. It’s hyper-focused on natural materials like merino wool and wood-based renewables, which means not only are you keeping that pesky carbon footprint down, but you’re investing in pieces that will feel amazing on your skin and stand up over time.JacquesTec Tennis Compression ShortJacquesNatural Long Sleeve Tennis PoloLacosteLet's be clear: The Lacoste polo is the single most influential piece of tennis lifestyle clothing ever made. The crocodile logo is an icon of the sport, and it's lived through popped collars going in and out of style and back again. The French label still outfits one of the game's all-time greats in Novak Djokovic, but it's just as adept at reinventing the polo that made it famous, from playful color-blocking to modern cuts that keep the classic feeling fresh.LacosteRoland-Garros Edition CapLacostex Novak Djokovic On Court PoloLacosteUltra Dry Stretch Tennis PoloLacostex Novak Djokovic ShortsLululemonLululemon has become a constant in our sporting lives, whether it's gear for yoga, running, gym workouts, the golf course, or, yes, tennis. The brand's lightweight polos and shorts perform great whether you're playing on hard courts, grass, or clay, but they're also an easy buy because they hold up remarkably well wash after the wash. Plus, premium technical materials don't always transition seamlessly into regular life, but Lulu makes it look easy.LululemonNylon Oversized Track JacketLululemonTextured Swift Tennis ShortLululemonUV-Protective Textured Mesh Tennis ShirtLululemonMesh Panelled Tennis Polo ShirtNikeLong before "tenniscore" was a thing, Nike was defining what the sport looked like. The Swoosh outfitted icons like John McEnroe and Andre Agassi before passing the torch to Naomi Osaka, Rafael Nadal, and Jannik Sinner. While its performance gear remains among the best in the game, Nike's archive may be its greatest asset. With decades of iconic tennis apparel in its archive, don't be surprised to see plenty of classics make a comeback.NikeCourt Heritage Tennis PoloNikeCourt Heritage Tennis JacketNikeCourt Advantage Dri-FIT Tennis ShortsIt's hard to think of tennis these days without thinking of On. The Swiss brand made its initial splash by linking with the greatest tennis player of all time, Roger Federer, to develop tennis-specific shoes and apparel that fit right alongside its running gear. But Federer was only the beginning. On doubled down by signing one of the game's biggest stars, Iga Świątek, alongside American star Ben Shelton, making it clear the brand was betting big on tennis for the long haul.OnCourtside 1/2 Zip EazeOnCourtside Shorts EazePalmesNowadays few menswear scenes rival Copenhagen, so it's no surprise the city has also produced one of tennis's coolest young brands. Palmes makes tennis gear for the cool kids, with a clean, understated aesthetic with a sense of playfulness found in streetwear. It's built a cult following and collabed with everyone from Diadora to the ATP, a testament to its growing cachet in the sport. More recently, Palmes has expanded into everyday threads, but its DNA remains stays true to tennis.PalmesChain Stitch Logo Tennis ShortsPalmesATP + Palmes Sleeveless T-ShirtPrinceVintage Prince gear captures everything we love about old-school tennis style—bold colors, big graphics, tiny shorts, and plenty of '80s and '90s swagger—and its best collabs know exactly how to tap into it. They tend to come and go quickly, so when you see one you like, don't sit on it for too long.Princex Les Deux Cotton Intarsia PoloPrincex Sporty & Rich Sporty CrewneckReigning ChampIf you've ever shopped around for workout gear, you've probably come across Vancouver's Reigning Champ, but you may not realize just how sick its tennis gear is. The standout is its Solotex line, which feels soft and light while still handling sweat and movement like proper performance gear. The fit is dialed, too, making it some of the finest apparel we've worn on the court (or off it). And because Reigning Champ keeps the designs characteristically quiet, everything plays nicely with whatever else is in your rotation. No logo clashing here.Reigning ChampLightweight Cordura Pro Shop T-ShirtReigning ChampPro Shop Dart CapReigning ChampSupima Pique Pro Shop Ace PoloReigning Champ4-Way Stretch Nylon Pro Shop Combo Short 7"SpenceSpence takes the classics of tennis style and flips the script just enough. The American brand makes an impeccably styled collection of polos, shorts, warm-ups, and other court essentials, playing with fit, color, and throwback details without straying too far from the source material. Still something of an IYKYK name, this low-key brand is one to watch.SpenceDoubleSwan AirMesh PoloSpenceSpenceTec Short 5.0UniqloEveryone knows Uniqlo for its menswear basics, but it's also a sneaky good place for tennis gear. The Japanese brand has been working with Roger Federer for years to bring clean, technical court threads to the masses. As with all things Uniqlo, the gear is unfussy, easy to wear, and priced so you can stock up on a few polos and shorts without doing too much damage.UniqloAIRism Cotton Sleeveless T-ShirtUniqloUltra Stretch Active ShortsVuoriVuori continues to step up its game. Best known for ridiculously comfortable activewear, the brand now makes performance clothes for just about any way you like to get moving. That includes tennis, where its polos and shorts bring the same comfort-first approach to lightweight, sweat-ready gear, and the clean designs are looking especially good these days.VuoriShort Sleeve Gamepoint Polo 2.0VuoriShort Sleeve Strato Breathe TeeVuoriCrosscourt Jacket 2.0VuoriCrosscourt Pro Short Unlined 7"WilsonIf you've been anywhere near tennis, you've been near Wilson. The century-old American brand is responsible for some of the most iconic rackets in the game, but its apparel deserves some shine, too. The mainline tennis gear has gotten seriously good, while the Professionals line is especially worth checking out for its more elevated, heritage-minded take on court style. Come for the rackets, stay for sick warm-up jacket.WilsonChallengers Technical PoloWilsonRF Lawn Collection Practice Duffel BagWilsonTennis Volley Shor Unlined
15 Top-Tier Tennis Brands to Wear On and Off the Court 2026
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