11 hidden gems the Page Six team is eyeing during Amazon’s October Prime Day

It’s time to put our money where our mouths are — by stocking up on discounted lip balm. When asked what they’re shopping this October Prime Day, several Page Six editors shared that they’re refreshing their ride-or-die beauty essentials. If you’re curious what’s on everyone’s lists, scroll on for our tried-and-true staples, from teeth whitening strips that rival in-office treatments to a viral lip mask that leaves pouts “plumper and more hydrated.” The big sale event is just two days, Oct. 6 through 7, so shop ’em while it’s hot. Crest Teeth Whitening Strips Professional Effects Crest “I use a box of Crest Whitestrips twice per year, and always replenish my stock during Prime Day. A couple of years ago I tried an in-office whitening treatment just to see if the results were better, and while my teeth looked great afterwards, it literally felt as though I’d been kicked in the mouth. So painful! The brightening benefits only lasted a handful of months, too. These strips work just as well with way less pain — and they’re far more economical, especially if you buy them on sale.” — Elana Fishman, Stye & Shopping Director Dr Dennis Gross Alpha Beta Universal Exfoliating Daily Peel Dr Dennis Gross “Prime Day is the perfect time to stock up on pricey skin care, like these model-approved peel pads. They give skin a smooth, radiant and bright look with little effort — definitely comparable to in-office treatments. My skin has been a bit reactive lately, so I’m trying the Ultra Gentle version, but the classic and extra strength versions are also marked down.” — Erica Radol, Commerce Reporter Charlotte Tilbury Luxury Eyeshadow Palette Charlotte Tilbury “I bought this eyeshadow quad during the Sephora sale, and I’ve been using it nearly every day for the past six months. It’s practically foolproof, since all the colors are designed to go together. I personally love the ones with shimmery shades, but there’s also a matte option for the perfect smoky eye. Now’s a great time to pick one up to gift or keep.” — Hannah Southwick, Associate Commerce Editor DedCool Eau de Parfum Xtra Milk Bundle DedCool “Dedcool Xtra Milk has become a staple in my everyday life. While it starts out strong and can seem a bit overwhelming at first, the scent lasts all day and almost settles into a more subtle fragrance. I love that I can smell this at the end of the workday, and it continues to garner compliments despite it being my signature scent for years!” — Kelly Laske, Social Media Director Bulova Classic Dress Mini 2-Hand Quartz Watch Bulova “I am obsessed with the quality and chicness of Bulova. I have a mixed metal bracelet stack and can’t wait to snag this to fulfill the ultimate timeless look.” — Michelle Moezam, Sr. Commerce Social Media Manager Laneige Lip Sleeping Mask Laneige “While this mask is virtually everywhere, there’s a reason for that. I use it every night before bed, and I can always tell when I skip a night. It makes my lips look plumper and more hydrated (plus, the seasonal scent options are always so fun).” — Hannah Southwick, Associate Commerce Editor Summer Fridays Flushed Lip Stain Liner Set Summer Fridays “I cannot stop buying Summer Fridays lip stains and lip liners — and I won’t stop. My beauty routine finally found the cherry on top. I have naturally dark/pigmented lips and the stain stays so long, does not budge and does not pill. It’s magic.” — Michelle Moezam, Sr. Commerce Social Media Manager C.O. Bigelow Lemon Eau de Parfum C.O. Bigelow “I have a massive fragrance collection, but some days, less is more. If you’ve ever been to Italy (or get nostalgic for Love’s Fresh Lemon), you know the bewitching comfort of a light lemon scent — especially on days when perfume may feel a bit much. C.O. Bigelow is a real, old-school apothecary in the West Village, and this best-selling citrus scent with hints of musk is so uplifting and quite addictive.” — Erica Radol, Commerce Reporter Goop Beauty Scalp Scrub Shampoo Goop “Goop has incredible Prime Day deals, making it the perfect time to stock up on skin and body care. While I love a few of the brand’s products, I’m nearly out of this refreshing scalp scrub that gives my hair incredible body while getting rid of product build-up. I only use it twice a month, so a tub lasts forever, and I’d hate to be without it.” — Erica Radol, Commerce Reporter Yonka Eau Micellaire Micellar Water Yonka “My editor tip for hydrated skin is to ditch facial cleanser in the morning and use this humectant-enriched French micellar instead. (Even plain water can dry out skin!) Made with soothing botanicals like rose and chamomile, you’ll be shocked at how gently and thoroughly it cleanses even sensitive skin, leaving it plump and glowy. Even better, pair it with the Phyto-Aromatic Mist for radiant skin. I always stock up during Prime Day” — Erica Radol, Commerce Reporter Osea Hyaluronic Acid Body Serum Osea “My skin feels so soft and hydrated whenever I use this lightweight serum after a shower. With winter on the way, I’ll definitely be keeping it close by.” — Hannah Southwick, Associate Commerce Editor Prime Big Deal Days FAQs, answered When is Prime Big Deal Days? Prime Big Deal Days — better known as October Prime Day — runs from Tuesday, Oct. 6 to Wednesday, Oct. 7, 2026. Do you have to be a Prime member to shop? Like its July counterpart, October Prime Day is a member-exclusive sale. You can get a 30-day free trial to enjoy Prime Day savings (plus all the benefits of the subscription) with no strings attached. Prime Day vs. Prime Big Deal Days Prime Day and Prime Big Deal Days are both Prime-exclusive seasonal sales featuring deep discounts on tech, beauty, clothing, essentials and more. October Prime Day occurs in the fall, kicking off the holiday shopping season, making it the perfect time to start buying gifts while inventory is up and prices are still down. What deals are actually worth shopping? From deal-hunting on Amazon sales for years, we know the sale is the perfect time to save on top-rated tech like Apple AirPods, restock your favorite beauty and skincare, peruse gift-worthy accessories like jewelry and handbags, and comb through all of Amazon’s best-sellers for steep discounts. When is Amazon’s next Prime Day? For those already wondering about the next sale, we’re expecting Amazon drop headline-worthy Black Friday and Cyber Monday deals in November 2026. Then, we anticipate the retailer running back its annual Prime Day sale in summer 2027. Page Six Style will have all the latest news here. Why Trust Page Six Style Shopping This article was written by Erica Radol, Page Six Commerce Reporter. From identifying the top anti-aging skincare secrets the stars trust to dishing on the latest fashion collabs to finding a great deal on all of the above, Erica has a knack for reporting on – and even testing – Hollywood’s bestselling fashion and beauty products. Before joining Page Six in 2025, she wrote about entertainment, lifestyle and shopping trends for Us Weekly, The Daily Beast, Entertainment Tonight, Well+Good and Hearst.