1-800-APL-CARE Now Connects You With AI Assistant Instead of Human

If you dial Apple Support's phone number 1-800-APL-CARE from the U.S. or Canada, there is a good chance that an AI-powered support assistant will now answer. While many of Apple's phone systems already had a basic automated operator, the Apple Support phone line is now using a voice powered by generative AI. The assistant can answer questions and troubleshoot issues with your Apple products, with it able to provide detailed step-by-step instructions. The assistant can still transfer you to a human advisor if it cannot answer a specific question, or if you ask to speak to a real person. An anonymous tipster claimed that Apple has partnered with Sierra AI on the virtual assistant, but we have not independently confirmed this information. A concern is that Apple's increasing use of AI for customer service may result in a reduction in human advisors, through fewer job listings and/or layoffs. It appears that the AI assistant for Apple Support phone calls went live earlier this year. Apple has also been testing a new AI-powered chatbot in its Apple Support app, through a new "Ask" tab that has rolled out to a limited number of users. Popular StoriesGurman: iPhone Ultra Wows Early Testers, Except for Its CameraSunday August 23, 2026 11:19 am PDT by Tim HardwickApple's upcoming foldable iPhone Ultra is winning over the few people who have had hands-on time with the device, though the camera setup may leave some users wanting, according to Bloomberg's Mark Gurman. Writing in his latest Power On newsletter, Gurman says people who have used the device – which is reportedly referred to internally as the iPhone Ultra – like how it fits in your...iPhone 18 Pro and iPhone Ultra: When Will Apple Event Be Announced?It is now late August, meaning that Apple's annual iPhone event is just around the corner. Below, we take a look at when the event might be held this year. This September, Apple is expected to unveil the iPhone 18 Pro, iPhone 18 Pro Max, and an all-new foldable iPhone that will reportedly be named the iPhone Ultra. The regular iPhone 18, a lower-end iPhone 18e, and the iPhone Air 2 are not...Apple Unveiled Four New Products TodayApple today unveiled a new Mac mini with M6 and M5 Pro chip options, a new Mac Studio with M5 Max and M5 Ultra chip options, a new version of the Polishing Cloth with a lower price, and updated Magic Keyboards for Macs. To learn more about these products, read our coverage below: Apple Announces New Mac Mini With M6 and M5 Pro Chips and More Apple Unveils New Mac Studio With M5 Max and M5...